1) The C/G O/E overlaps are awkward.

2) Because of (1), the A looks short.

3) The R, on the other hand looks clipped at the top.

4) The "tail" of the R is clipped to an unattractive square point.

5) Both E’s should have the same design.

6) The sharp turns on the left of the C and G are awkward (again, clipping).

7) The D and E touch at a point, which seems inconsistent with the rest of the logo. Logically, it seems the D should be obscuring part of the E.

The A is pushed over too much into the R. In other words, the A overlaps with the R more than it overlaps with the E - not symmetric.

9) Overall, there is an appearance of three layers: CO on top, then GEAR, and DE on the bottom. This is actually a combination of overlap and color. The eye catches the overlap first, then it’s drawn to the brighter red color, and finally back to DE. This kind of eye movement is generally a bad idea in a logo.

On a non-design-related note: The "from Borland" bit is a let-down.

Writing the name out in Arial Bold 12 would actually be better than what you have come up with.

Roll back to start, and give it another try.

Also, if someone within CodeGear thinks that easy convertibility into icons should be an important design factor, duct tape their mouths shut.

I will still use Delphi, but I won’t includes such ugly logo in my apps or website. Proud to be a Delphi user, but not that proud to mess up my work with such a bad and cheap designed piece of crap.

The way Delphi is heading under the wings of CodeGear is great, so to bad that this little thing is not of the same standard.

And to response to Impatient Delphi Loyalist’s remark: a logo is way more important than you think - it has a strong association with the quality of the productes. The same way most people first rate an application by purely judging it at how it looks. This is the same with a logo - if it is bad, so will the company wich uses it. If it does not look professional, than that company is not either.

As suggested, CodeGear should have done it differently. The company my father works for, just awarded the best logo with a relative cheap prize to anyone who sent in the best logo and new name for that company after two companies joined forces.

As I said, I will stick with Delphi and CodeGear (did not yet received D2007 but I expect it within a couple of days), but new customers may be put off by this ugly logo!

Fons

The Netherlands

http://img441.imageshack.us/img441/5166/xcg3sx0.png

I was going to design one myself and send it to you. It would have had gear-like teeth on

the C and the G.

What I dislike most about the new logo you posted is the bad kerning and the way the

CO in code clips part of the letters GE in the second word.

Secondly, I think the CodeGear left to right (wide) is better looking than one above the other, but if you’re going to put one above the other, at least make a visual play with gears, of some kind!

Just my $0.02. My employers hired a graphic designer to design a new logo, spent lots of money on the logo, and in the end, I like the amateur one we had before. It was better.

I don’t trust marketing types very far, I guess. If I was you guys, I’d pick a logo my customers liked, although it’s entirely up to you, and I’ll buy the product either way.

It’s just it would be nice if it looked good.

And hey, while we’re all egotistically suggesting things, let me show you the CodeGear logo I just drew:

http://www.warrenpostma.com/pictures/codegear_logo_by_warren.png

Mine is kind of influenced stylistically

by the "Rocketeer", and evokes, IMHO,

that good old American Yankee Innovation,

gears, polished brass, heavy industry,

that sort of thing. Kind of steam-punk,

I guess.

Warren

Who wants a coffee cup with this logo on it? Would you put any effort into seeking out a free one if you had to work at it, would you pay 20$ to someone like cafe express to get one?

Given a free tshirt with this logo printed 12"x12" across the back, would you wear it or toss it to the dog after an event?

I, for one, will stick with my Squirrelly Wrath mug for now.

Everyone has their own tastes. But I think we’ve had the benefit of seeing all the materials that the logo will be used in. So we’re responding to it in a different context and with more information which isn’t fair. We’ll certainly pass on the feedback to the marketing team.

Peter

The first CG logo is nice. This one just doesn’t make it.

Please change it or keep the first one.

Luis Madaleno

I took your advice and looked at the new logo several times over the last few days. I must admit your “down and dirty” is far more appealing to me than the holistic approach you are advocating.

I am sure it’s my age, but the new logo seems like something my teenage son would do, and your “down and dirty” seems like something I would do. I supposed it depends on the market you are targeting which logo is appropriate. If CodeGear and Delphi are to have any long term viable future though, we need to target and recruit younger developers (I’ve seen some photos of various Delphi user groups recently, and the spring chickens are far and few). I suppose from that perspective, it may be rather appealing to the younger crowd.

Good luck with the logo. I trust the denizens at CodeGear will make the right choice.

Tom Martin

Delphi Centurion

http://delphicenturion.blogspot.com

I find the current incarnation to be dull, unimaginative, uninspirational. It doesn’t convey anything except the company’s name and a sense that someone thought it was worth spending 4 minutes with mspaint to create it. It has internal artistic inconsitancies that speak more to the need to spend another minute in MSPaint rather than any actual artistic intent.

And yes, I definitely do not like that ugly little gray bit hanging off the bottom. Trust me, you want to get as far away from the Borland name as you can get.

It looks like it was designed by committee.

As I mentioned to Steve T, I understand you guys are excited about it, but I think you’ve mistaken the excitement for change for REAL excitment about the logo itself. And as I mentioned to him, only time will really tell there.

Its there. Deal with it and move on!

IDL

http://img235.imageshack.us/img235/5451/xcg2bu3.png

http://img259.imageshack.us/img259/9411/xcgfj3.png

Go Anonymous Coward GO Go GO !!

http://en.wikipedia.org/wiki/Tab_(soft_drink)

Knew that logo looked strangely familiar.

White text, gears in red: http://img441.imageshack.us/img441/5166/xcg3sx0.png

"Gear" in red: http://img235.imageshack.us/img235/5451/xcg2bu3.png

I think you could give community a chance and create contest.

As an example of the possible output quality you can get see:

http://www.nival.com/homm5/contest/prize/

Those are IMHO amazing and with logo it should be much less work I belive.